If you’re working with an out-of-state printer, you can still easily engage in some productive direct marketing.
When you’re running a business, it sometimes feels like the to-do list is endless. This is especially true of marketing tasks, but the reality is that without marketing, you can’t build, maintain, or grow your customer base. If you’re trying to build a customer base in another state, your marketing tasks can get even more complicated. If you’re working with an out-of-state printer, you can still easily engage in some productive direct marketing.
Don’t Lug Stuff With You
If you’re traveling to promote your business or product, you probably have to carry a lot of marketing materials. Some of these it makes sense to take with you, like pull up banners, since you likely don’t need or want to purchase more than one or two. Other stuff could be printed on demand when you get to your destination, like information sheets, extra business cards, and even promotional items. These can be heavy and become expensive or difficult to take with you or ship. Having an out-of-state printer in your destination area means that these items can be waiting for you when you get there.
Provide Materials For Sales Reps
There is no direct marketing tactic as reliable as having an actual sales rep on the ground in an area to meet new customers. If your target customer in the new area is a specific demographic, like college students, your sales rep could be someone already in that community. When they need new printed materials, having a print shop that you trust to get your documents right but that is also close to your rep is a no-brainer. It will save both time and money.
Get A Read On The New Market
One of the most significant benefits of using an out-of-state print shop to help you grow your business in a new location is that they already know the situation. Most of their customers are there, so they should be able to help you figure out how to capture new eyes. This could include anything from suggesting excellent, local sponsorship opportunities to printing and mailing your newsletter to local clients. Both of these are good marketing strategies to grow new business and strengthen the relationship you have with current customers.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.