How often do you spare a minute to think about graphic design? Likewise, what about the vinyl banners that you’ve held onto for years? Since it’s still early in the new year, it could be the right time to make a change. Even if you don’t plan on refreshing your brand – such as changing your company name or logo – at some point this year, you cannot ignore the power of positive word-of-mouth. One way to achieve this effect is by making the most of your investment in high-quality vinyl banners.
Deeply Consider the Overall Placement
Placement is one of the most important aspects of any type of business product. When you’re trying to catch the attention of potential customers, you need to do everything you can to draw some more eyeballs than you did before! To that end, think about where the banner will be situated once it is ready – because that way, you can decide on which colors to use to help it stand out amidst its backdrop!
Choose Legible Fonts for Your Text
Another crucial element to think of is the presentation of the font on the banner itself. However, this graphic design choice is more complex than it may appear at first glance. The weight of the font, especially the more exuberant ones, can actually make the words, phrases, and numbers harder to read and understand. For this reason, you should choose bold sans-serif fonts and eschew serif fonts. The thing to keep in mind, however, is that sometimes Times New Roman is perfectly acceptable – such as when it comes to newspaper headlines!
Be Sure to Include Bigger Text
Besides, the size of the font can be influential on how successful the vinyl banners are for boosting your customer base. Unlike leaflets and flyers, they are meant to be viewed at a distance. Thus, you need to find a text style that is as easy to comprehend as possible.
Keep It Quick, Clean, and Simple
Chances are good that your existing supporters and patrons are exceedingly loyal to your organization. Even so, simplicity is key. In other words, do your best to keep the design of your vinyl banners as quick, clean, and simple as possible. The copy included should not resemble a wall of text. Lastly, be sure to highlight the salient points of what you are trying to communicate. It’s best for business!!!
Let Time Printers Assist You With Your Upcoming Printing Needs for 2021!
Whether you know already how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you. We hope to hear from you soon!