In 2018, it’s easy to convert almost every part of your brand to the digital world. From your storage space in the cloud to the morning coffee that you ordered from the app on your phone, it may seem like digital is the only direction for your business. Below are four main reasons why those tiny pieces of cardstock in your wallet are still perfect examples of how to promote the quality of your business in face-to-face interactions that make a lasting impression for your brand.
Unlike the occasional lagging update or erasing of data from your smartphone, your business card is always at the ready for any in-person exchange of information.
Speed and Efficiency
Unlike the occasional lagging update or erasing of data from your smartphone, your business card is always at the ready for any in-person exchange of information. Instead of waiting for your smartphone to load or writing down your information for a potential client, present your contact information in a polished and immediate way to remember your brand by reaching for one of your cards.
Legitimacy for your Brand
We remember faces, settings, and shirt colors better than we remember names in a first time interaction. By handing your card to a potential client or business partner, you are marking that interaction with a tangible receipt of your brand. Consider working with a graphic design expert to utilize your logo and eye-catching colors to make your brand a particularly memorable one.
Universal Networking
Although it may seem like the world is moving to digital altogether, there are several cultures that place a high value on face-to-face interactions and the exchange of business cards. If your business works internationally, consider keeping cards on hand as a means of communicating beyond cultural differences and language barriers, showing how you value facetime with the people you are meeting in your travels. It’s as quick and meaningful as a handshake, and to some, even more important.
In-person Promotion
You never know where a conversation may go upon meeting someone new. Should the opportunity present itself to promote your brand, you will want to be ready to let your business shine at an opportune moment. Be your best ambassador by toting your brand everywhere you go so that you never miss out on an opportunity to impress.
Branding With Time Printers!
Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our unique portfolio speaks for us and our quality services.
To learn more about our high-quality catalog design services, please give Time Printers a call at 410.566.3005. At Time Printers, we believe it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients.
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