How will your brand represent your business?
Your brand is your business’s most valuable asset. It’s what attracts your potential clients to you and the thing that keeps your business thriving. A brand strengthens your visibility in your market and increases your customer base. If you need help jumpstarting your brand, here’s how to start.
First, Identify Your Target Clients
The best way to identify your target client base is to narrow it down. Who are you selling your products to? Who is your service for? Who can benefit from your business? If you say “everyone” you’re going to have a difficult time growing your brand.
Second, Develop Your Brand Positioning
Determine how your business is different from others and why potential clients should prefer to work with you. Write a positioning statement, which is typically three to five sentences, that captures the essence of your brand positioning. You want to grab people’s attention but ensure that you can keep any promises you make.
Third, Create a Logo
Customers need to match your business with an image. Depending on your business, your image can be as simple or as intricate as you prefer. Your logo isn’t your brand, but a way to communicate or symbolize your brand. If your logo communicates well with your target audience, then your brand will succeed.
Fourth, Build a Marketing Starter Kit
Now that you’ve established an attractive logo, it’s time to build a marketing starter kit. This means that your business needs fundamental marketing materials to get your idea off the ground. Posters and flyers are grass-roots necessities while business cards and stationery can improve your networking game.
Need Marketing Products? Call Time Printers!
Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our unique portfolio speaks for us and our quality services.
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To learn more about our high-quality catalog design services, please give Time Printers a call at 410.566.3005. At Time Printers, we believe it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients.
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