Envelopes can be one of the most effective ways to market your business. But if you rely on plain-looking envelopes, you may not catch the interest of your potential customers.
Envelopes can be one of the most effective ways to market your business. But if you rely on plain-looking envelopes, you may not catch the interest of your potential customers. In fact, they’ll be more likely to rip the envelope up before even opening it to see what’s inside. Here are some of the ways you can make your business envelopes more visually appealing.
Use More Color
Bright colors will stand out in a dull mailbox or in a pile of other mail when it is shoved through a mail slot. By using more color on your envelopes, you will able be pique the curiosity of your customers, who might otherwise ignore your content. When designing your business envelopes, the graphic design will be key. Try colors that match the colors most people already associate with your business, or try something unusual to get their attention.
Add Some Images
Although you want to be sure to have clean, crisp images on the letters, brochures, and other materials contained in your envelopes putting some pictures on your envelopes helps too. This isn’t widely used, but that means you can make yourself stand out in a crowded industry. Use something funny, something touching, or a picture of your latest product to hook your readers.
Put in Patterns
Patterns and symbols help make artwork more compelling. So, it follows that you can use them to spice up your envelopes and grab the attention of whoever you addressed the envelope to. You can help use patterns to indicate what business you are in, especially if you are expanding to a new area and the people there might not recognize your company or know what you do.
Include Some Copy
Writing great copy is a fantastic way to enhance your online presence. But before copywriting made the leap to the digital medium, it started out in the real world. With this in mind, try including some fresh copy on your envelopes. With the copy, you can present offers and ask questions of your audience, and let them know that they can find out more information by opening the envelope and perusing the contents inside it. There could be a gift card, a membership rewards card, or something else that can convince the recipient to open your envelopes and ignore those of your competition.
Let the Professionals at Time Printers Help You!
Time Printers is here to offer your business affordable print marketing tools that will set you apart from the crowd. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. You can also follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips.