That said, there are several reasons why using direct consumer mail is suitable for your business. Let’s find out what these benefits are!
Stepping up the marketing campaign for your business can be a tricky prospect. After all, due to a lengthy rebranding process, your customers and clients won’t know who you are anymore. That said, there are several reasons why using direct consumer mail is suitable for your business. Let’s find out what these benefits are!
It Is Still Thriving
You might find it hard to believe, but direct mail marketing methods are still successful at converting new customers and drawing the attention of lapsed customers who decide to come back. Your most loyal customers might not know what has been going on lately! In 2015, almost 2.5 billion coupons were used! Wow! Surveys later revealed that many consumers preferred the idea of direct mail marketing over the next two most common marketing techniques: subscription-based email alerts and going to the business’s brick-and-mortar location.
It Makes Financial Sense
Using direct mail marketing also makes a fantastic financial investment. Smaller and medium-sized businesses won’t have as many resources as their larger competitors will. That’s why you’ve got to make every advertising effort count. Getting the most engagement, and in turn, sales, without busting your budget, is how you know it is working for you. Many business owners would be expected a 100% return on investment (ROI), but that isn’t thinking big enough – how does an astounding 1,300% ROI sound? One of the critical reasons why direct consumer mail is so effective is that your audience feels catered to; with the advent of the Internet, it has become much faster to send thousands of emails and texts from a central user database, but that can often feel impersonal and hollow. When you are ready to get the most out of your consumer mail marketing campaign, turn to the experts!
Partner Expertise
In the end, you will want a marketing partner with almost 70 years of expertise in how to spruce up all of your printed materials, if you wish to design new flyers, door hangers, membership cards, or even convention materials! Consumer direct mail has shown itself to be one of the best ways to drive up business, so avoid passing it up!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.