Using materials like online event pages and an event flyer will spread the word to a wider audience than just using word-of-mouth.
Promotion is one of the most critical parts of hosting a successful event. The time and investment that you put into your marketing plan will make or break the event itself. Using materials like online event pages and an event flyer will spread the word to a wider audience than just using word-of-mouth. Here are five tips for designing your next event flyer.
Legibility
The most important factor to consider when designing an effective event flyer is to make sure that the text is legible. You’d hate to invest into the design and printing these flyers and find out that the information is difficult to understand. Keep your most important text and details as clearly visible as possible with simple fonts. Be careful not to overlay the text on graphics or images, which could also make it hard to read.
Important Information
Don’t forget to include the key details of the event. It’s easy to get wrapped up in the design of the flyer — for instance, choosing the colors and images. But remember that the most important detail is the information that will get people to the door. Whether you pick the top or the bottom of the flyer, make sure that the details are included and legible. This information includes the address of the venue, ticket prices, and contact information.
Visual Hierarchy
Give the most important information on the flyer the most and biggest space. Emphasizing these details will help them stick out in the minds of your readers. Plus, it will make it almost impossible for your intended audience not to get the information that they need.
Remember Your Brand
Even if you’re promoting a single event, you probably have a theme associated with it. Extend that theme and brand into your marketing efforts, which would include the event flyer. Maintain the same color scheme and other visual elements in the flyer that you plan to include in the event, to help people associate these individual elements with a singular, seamless identity.
Proofread
You can never be too careful about printing. Therefore, before you send the flyer off to be duplicated hundreds of times, make sure that another fresh set of eyes takes a look at it to make sure that there are no typos in the text and that all intended elements have been included in the design.
Let Time Printers Create Your Custom-Printed Event Flyer
For more help printing posters and materials as beautiful as they are budget-friendly, Time Printers is here to help. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn even more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. Follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips. We serve the following areas in Maryland: Baltimore, Hunt Valley, and Towson.