While rushing to prepare all of your convention materials, it can be easy to make a mistake.
While rushing to prepare all of your convention materials, it can be easy to make a mistake. Although you might think that no one will notice, the problem is that these significant events offer a wide array of supplementals for guests to look at; at some point, they will read what you give them. If they find some simple to find and fix errors that are left unaddressed, then they might not take your business as seriously as some of your rivals. Don’t let this happen to you!
Not Proofreading the Copy
Since your convention materials contain a wide variety of text, it can be easy for your eyes to glaze over when you need to prepare several hundred at a time. A fresh pair of eyes can’t hurt when it comes to proofreading the copy that you wrote. Plus, there are plenty of online tools that can catch spelling mistakes and fractured grammar. Scour your brochures to any typos that might have slipped in and tidy them up. Otherwise, you might lose face with customers and clients, and you don’t want that to happen to you.
Too Much Text
Another mistake is leaning into information overload. Having too much text can sometimes be as much of a sin as not enough; while you don’t want to confuse your audience, you also don’t run the risk of being too vague. Headings, bullet points, numbered lists, different columns, formatting tricks, testimonials, and other features can make your brochure easier to read, and that’s what you want.
No Discernable Value
Making your brochures as valuable as possible isn’t a waste of time or resources. On the contrary, it might prove to be one of the wisest investments you make while preparing for your next convention appearance. A map of the main convention hall, with the location of your booths indicated, can be one of the best touches you include if not the single best one. Also, consider including a schedule of events at the convention, and give them other information they will find useful – that way, they won’t want to throw away your brochure without even glancing at it!
Lack of Branding
Finally, be sure to emphasize your branding. Brand awareness and recognition are powerful motivators. Your logo, slogan, and colors are not enough; you need to make sure that they look like they belong and prepared for the convention itself!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.