When your company is heading to a convention, it’s crucial to think about how to make yourself stand out!
When your company is heading to a convention, it’s crucial to think about how to make yourself stand out! Conferences are a great chance to meet your customers face to face and to attract more, but you’ll be faced with plenty of competition, so you need to be sure that you stick out. There are plenty of ways to prepare for a convention, but if you take advantage of these five materials, you’ll be able to make the most of your time.
Direct Mail Postcards
Long before the convention starts, you need to let your customers and potential customers know you’ll be there! Not only do direct mailers allow you to let your customers know they can meet you in person there, but it’s a great time to send invitations to potential customers, leads, and clients you’ve lost contact with over the years.
Handouts
As visitors stream through the halls of the convention, they’re meeting and looking at dozens of booths or more. Make sure you give them away to find you once the dust settles! Having well-designed information packets to hand out with business cards is critical to ensuring that participants can see you again after the show.
Journals, Notepads, and Agendas
While this isn’t something, you’ll want to hand out willy nilly, having huge giveaways like a custom notepad is a great option. If you’re scheduling meetings with potential clients, who spend a long time talking to you or meeting with new people who may want to follow up for a story, having something more substantial than a flier can be a great touch. If you can go the extra mile by adding a hand-written thank you on top, you’re sure to win bonus points.
Presentation Folders
As with the planners and notepads, if you’re meeting with individual clients, it’s a great idea to use something like a presentation folder to keep your documents organized and professional. Not only is this a great touch that guests will appreciate, but it can help keep you looking as put together as possible even in the chaos of a big event.
Room SIgns and Directories
While these may be harder to swing if you are attending a convention not hosting it, having marked signs and directories is critical. If you are hosting a panel at the meeting, it may benefit you to bring some of your signage. Not only can you then advertise your panel at your booth, but you can ensure that your site will be well marked and visible.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.