If your logo leaves something to be desired consider these edits.
Every business needs a good logo. Your logo is often the first point of interaction between you and a potential customer; to that end, it needs to be a great representation of your business. If you find that your finished logo doesn’t quite meet your expectations, it can help to know a few ways to try to edit it. Often, graphic designers are working with the specifications you give and may not be able to deliver what you want the first time around. If your logo leaves something to be desired consider these edits.
Fix Your Focal Point
Minimal logos may be taking the world by storm, but they’re not a one-size-fits-all solution. Having a distinct and well developed focal point is critical for all logos. For new businesses, having a name in the logo is essential until your brand is built up enough to support a more minimalistic logo.
Simplify It
One of the many mistakes that companies make while developing a logo is to make their image too busy. When in doubt, consider simplifying your look first. Removing unnecessary words and design elements can help declutter your logo and fix many of the problems.
Check Your Colors
Different colors can have different impacts on the viewer due to the influence of color psychology. Take some time to reconsider what kind of message and mood your business is looking to create with its logo and go from there. When in doubt, classic combinations of black, white, and gray always seem modern and sophisticated.
Edit Your Font
Typography can have a significant impact on the overall look and feel of your logo, yet it’s one of the most downplayed aspects of design. Different fonts can affect very different feelings and help to make your business look modern or dated. When in doubt’ it’s best to stick with a classic font that is legible and in an easy to see color.
Change Your Style
Not every style of logo works best for every type of business. Try playing with the way the logos layout is spaced. Altering the way any images and text are laid out can make a huge difference. Additionally, consider that initial, watermarks logos, or badge logos all work best for different types of businesses.
Let Time Printers Create Your Business Logo
Whether you know what exactly should go on your next batch of business logos or you want a second opinion, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can address all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.