If your logo is looking outdated, a rebrand can help bring new customers and help build excitement again.
With the holiday shopping season fast approaching it’s time to help your business cash in. If your logo is looking outdated, a rebrand can help bring new customers and help build excitement again. That’s why having excellent graphic design has never been so important – with Halloween coming up, you don’t want to scare away your customers, but spook your competition!
The Resolution
When it comes to graphic design, the resolution of your image is paramount. A poor resolution image will look grainy and pixelated, which in turn will make your company look unprofessional. No matter what your logo looks like, choose the highest-quality resolution that you can achieve. At the very least, however, aim for an image that has 300 dpi. You should be able to preview what the logo will look like once it is in print. Previewing the image to see what you will get is a much better idea than printing something and then being unhappy with how it turns out after the fact.
Scalability
Another element of graphic design to consider is scalability. How scalable your logo is also matters. For example, your logo might look fine at smaller dimensions, but when you enlarge the image, it could start looking like an eyesore. For most logos, it’s safe to use vector images, which will help the logo scale as it expands. Sometimes, though, especially for logos that are much more complicated, you will need Raster images. Raster images use clusters of pixels to preserve the image, but in both cases, you should use the highest resolution possible.
Remaking the Logo
It’s entirely possible that the artwork file for your current logo has disappeared. Technological changes and moving into new locations can cause vital information to go missing. If that’s the case, work with graphic designers you trust to create a new logo from scratch. This new logo will be available for use on business cards, stationery, and envelopes. Plus, it’ll look good when printed in newspapers and magazines, which are still great ways to market your business.
Let the Professionals at Time Printers Help You!
Time Printers is here to offer your business affordable print marketing tools that will set you apart from the crowd. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. You can also follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips.