Power up your marketing reach by investing in postcard printing from your pals here at Time Printers!
When was the last time you sent a postcard? Postcards remain viable, even in this day and age. Although they’re typically associated with exotic travel destinations, they are also immensely valuable here at home as well. Let’s say that you are trying to help your small business grow. If that’s the case, then power up your marketing reach by investing in postcard printing from your pals here at Time Printers!
Front Pictures Make the First Impression
Cover images can speak volumes. This principle is applicable to books (after all, don’t judge a book by its cover!) but it also applies to postcards as well. One of the basic tasks of postcard printing is selecting the proper imagery. That photo needs to grab the recipient’s attention and make them want to open the card to see what you’ve got in store for them. For this reason, picture quality is essential. By choosing highly-skilled professional printers, this photograph will definitely impress your audience.
Hit a Home Run with the Headline
The next tip we have for you is to craft an interesting headline. It’s easy to assume that only newspapers and magazines carry headlines, but postcards do as well! Get your message across as clearly and concisely as you can; this isn’t the time or place for a wall of text. Offer to solve a problem or address something that your customer is lacking. Likewise, include a handful of the benefits that they can expect from choosing your product or service.
Emphasize the Easy Come, Easy Go Philosophy
You’ve heard the saying that “reading is fundamental”, right? Readability is another fundamental element of a good postcard. Keep your message short and simple. New ideas shouldn’t confuse your reader or make them want to throw your postcard away. Also, connect your content back to what the headline says.
Hearing the Call (to Action)
Every marketing outlet needs to include a call to action. A call to action section is also known as a CTA. This message specifically indicates what you want your target audience to do: participate in surveys, enter a prize-drawing, or engage with your social media channels!
Let Time Printers Assist You with Your Upcoming Printing Needs for 2021!
Whether you know already how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!