You might overlook the value of using postcards to market your business, so here are some reasons why you shouldn’t let that opportunity to pass you by.
Running a business demands plenty of dedication and ingenuity. Everyone knows that getting an ad in the newspaper, on TV, or all over the Internet can help boost your brand awareness. So can posters and event flyers, for that matter. But you might overlook the value of using postcards to market your business. Here are some reasons why you shouldn’t let that opportunity to pass you by.
They Don’t Cost Much
Every business needs to save as much money as they can. Cutting down your operating costs doesn’t have to involve skimping on your marketing materials. That’s because postcards don’t cost all that much, especially when compared to other promotional products. Printing and sending postcards won’t cost you much money, and you can easily see the difference they make.
You Can Tell They Make a Difference
You can keep track of how many postcards you’ve printed, how many you’ve sent, and how many still need to be mailed out to customers and prospective leads. Also, when you are testing a product or offering a new service, you can use postcards to advertise what you’re doing and gauge interest before beginning a larger scale marketing campaign.
They’re Something to Hold
You might be familiar with the classic phrase “wish you were here” that is often printed, written, or stamped on a vacation postcard. With the rise of digital marketing, the wish you were here message has been replaced by posts on social media. Even so, that doesn’t change the fact that postcards are something your customers can hold in their hands. There’s something to be said for that.
They Get to the Point
Postcards also get to the point. You won’t need an envelope to seal and protect the contents while it’s being mailed. That way, you don’t run the risk of your customer ripping the card while opening an envelope. When you need to create a new line of business marketing materials, you can rely on postcards. Brochures and packets contain plenty of information, but sometimes all you need to do is hook a reader enough to interest. Once they’re intrigued, they can follow a hyperlink you’ve included on the postcard. From that link, they can view your full catalog of products and learn more about the types of services you can provide for them.
Do You Need Business Postcards? Let Time Printers Handle It For You
Whether you know how your next marketing campaign should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.