When you’re searching for a quick way to draw attention and spread information, posters can be an incredibly easy and useful solution for marketing on a tight budget.
When you’re searching for a quick way to draw attention and spread information, posters can be an incredibly easy and useful solution for marketing on a tight budget. Using a poster for operational, educational, or promotional projects can lead to increased awareness from various audiences and consumers. However, even poster production costs can add up, so if you’re looking to create beautiful, eye-catching posters without blowing your budget here are five tips to keep your project on target.
Use Affordable Paper
This advice sounds straightforward, but using affordable paper stock is an easy way to keep your costs in line. Most printers will have a range of inexpensive paper that works for a variety of posters and that will not need to be specially ordered. However, you’ve got make sure that you’re using a paper stock that’s not too thin or thick for your needs.
Don’t Print Too Big
While it’s tempting to go for a larger size, it’s often more cost-effective to keep your poster under 21” by 28”. This measurement comes from the standard size capacity for an offset press so that your posters can be printed with standard machinery. Go any larger, and your printing company may need to use a wide-format press, increasing the total cost.
Come Prepared With Art
Triple check your designs before you submit your files to the printer. This part of the process entails making sure that all the times, dates, and vital information are correct and emphasized. Most printers will send over one proof of the design before printing, but requiring more than one will cause delays and extra fees.
Keep Your Colors in CMYK
If you stick to four-color process printing, it will be more cost-effective, as this is the most common and most budget-friendly printing method. Any additional color processes, like foil stamping or metallic inks, will increase your costs.
Keep Posters Indoors
To make posters weatherproof, you will need to switch to outdoor-safe paper and inks. While these posters can increase viewership they’ll also require more specialized tools and cost more for it.
Let Time Printers Bring Your Poster To Life
For more help printing posters and materials as beautiful as they are budget-friendly, Time Printers is here to help. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn even more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. Follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips. We serve the following areas in Maryland: Baltimore, Hunt Valley, and Towson.