Like many other products, posters are an affordable way to market your products. Still, it’s important to keep costs down, especially when you need to make a large run of them all at once.
Like many other products, posters are an affordable way to market your products. Still, it’s important to keep costs down, especially when you need to make a large run of them all at once. Here are four ways to do it.
Choose Your Paper Wisely
The paper that your posters are printed on matters. Cost-effective paper stock makes more of a difference than you might think, after all! The inexpensive paper doesn’t have to look cheap if that’s what you’re worried about at this point. Make sure that it’s not too thick or too thin – both can make your posters look bad, and you don’t want that to happen.
Avoid Printing Too Large
The size of the poster can affect how much it costs. This should sound self-explanatory, but many businesses have trouble finding the right size for their posters. The standard size of a good-looking poster is 21” by 28”; this means that standard machinery will be able to keep up with your demands. If you go over this limit, then you might have to resort to a wide-format press, which will also make costs go up when you don’t want them to.
Prepare the Art Beforehand
It’s important to have the art on your posters ready before you go to print. Graphic designers know all about the importance of the right images. Plus, previewing the art before any prints are made can help you avoid the possibility of pixeled artwork. Triple and quadruple check every element of your printing, from the images to the text. During this phase, you can make sure that all of the information is also correct to avoid costly mistakes that you might come across during this part of the process which will save time, money, and headaches in case something goes sideways.
Use the CMYK Palette
Four color process printing is another great technique for how to print a poster at a low cost. It’s friendly to your budget, which is even better news for startups and other small businesses that are trying to get their name out there. Foil stamping and metallic inks can take your posters up a notch, but they will also make costs go up as well.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.