There’s a common misconception that print advertising is dead.
There’s a common misconception that print advertising is dead. There’s another mistaken belief that traditional print advertising is a relic of the past. Both of those beliefs are untrue. You can still benefit from using print advertising. Let’s have a look at why that is.
Increased Credibility
Having more credibility is always a good thing. One of the most significant benefits of print advertising is that it can boost your credibility with your audience. This advantage is known as the halo effect, and it means that since your ads are coming from a trustworthy source, your customers can trust you to deliver the goods and services that they expect from your business.
Influencers Help
Social media has become more critical than ever. That’s also why so-called “influencers” can make a sizable difference in helping your brand get more visibility. Fifty-one percent of these influencers respond to printed ads, while 53% are attracted by printed advertisements placed in newspapers instead.
Longer Attention Spans
Here in the digital age, it isn’t surprising that many consumers have dramatically shorter attention spans. After all, there is a considerable variety in the products, services, and sources of information that they have access to, so you need to be able to stand out. Your business matters, so make what you do count. While multitasking is just a fact of life now, anyone who reads magazines or newspapers tends to focus on what they’re doing, and that’s something you can turn into an unexpected lead.
Unplugging is Trendy
Plus, with the multitude of screens begging for our attention, it has become trendy to unplug. Many customers will disconnect to get some peace. But you still need to be able to reach them, even if it isn’t through email, text messaging, or push notifications in your customized app. That’s where direct mail marketing comes in handy.
Print Advertising Drives Business
Designing a printed advertisement allows you to tailor the content to one specific client or customer. It’s just like when you need to develop a flyer or some other element of graphic design: consider your audience and put their needs first. You’ll have more flexibility and options in which to do so, which you might not always find through online and other non-traditional means. Plus, if it can help drive up your business and marketing revenue, then it’s worth investigating!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.