Be sure to avoid these common blunders.
Marketing your company is an integral part of helping it grow. Minority-owned small businesses, in particular, may not receive as much attention from consumers unwilling to go to great lengths to find them. That is why having the best-looking printed materials is critical. Even so, some simple mistakes can derail your marketing efforts. Listed below are some common issues you should avoid.
A Disconnect With Your Audience
Consider your demographics and make your text count. Many people already have much content to read daily, whether for school or work. The human brain can only process so much information, and every day there is more information from advertisements online, on TV, radio, and other sources. Disconnects between your message and how you choose to convey it will reduce the effectiveness of your marketing materials. If an older audience is your target market, change your tone to be friendlier, primarily if you can provide more detail. Keep it short and sweet for a younger audience who relies on mobile devices.
You Lack Goals And A Vision
A goal is the foundation of any good content marketing strategy. Get straight to the point and avoid rambling. If you don’t have a dream to achieve and a plan to follow, your marketing materials will fail to do what you want them to do, and what you’re trying to say will get lost in the noise. Benefits and perks, for example, should be highlighted in brochures.
Too Much Cluttered Information
Similarly, try to avoid information overload. Printed materials, like a website, a postcard, or a business card, can be just as cluttered. Avoid this issue at all costs. Select a single high-quality image to anchor your printed marketing materials, such as a new text-based logo unveiled during a rebranding campaign.
No Timeframe For Your Project
Digital and physical marketing campaigns have one thing in common: they require time limits or risk being ignored. Going beyond an excellent coupon offer or a delicious-looking menu is a must when advertising a great sale to returning customers or attempting to hook new patrons to order takeout or delivery from you. Email links may be more effective than physical coupons unless you want to offer those coupons via an app that isn’t as appealing as your printed marketing materials.
Let Time Printers Assist You with Your Printing Needs for the Rest of 2023!
Whether you already know how your latest print products should look or want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!