Utilizing a vinyl banner may be a great way to advertise, but you need the right design to do so!
We’ve mentioned before that banners are some of the most effective, cost-efficient ways of promoting an event or business. That said, it isn’t always easy to make one that catches the eye. Coming up with a good banner is a design choice and there’s a reason design is so difficult. You can’t just think about what you like, but what the public as a whole would like, which means keeping a few design ideas in mind. If you want to create the perfect banner for your business, read on below to discover just how you can do that.
Simplicity is Key
The worst thing you can do is make your banner overly complex. The reality is that consumers don’t have the biggest attention span, especially not when there are so many other advertisers out there vying for their attention. Your target audience is going to read your banner while walking or driving by, so the message needs to be quick and easy to understand. Boil down the sentiment to as few words as possible, then edit it again, and again, until you’re sure that it’s right.
Text Size Matters
Banner signs are also often read at a distance, so it’s critical that your text is large enough to be read by passerbys. How do you go about determining that? The rule of thumb is typically that for every ten feet of viewing distance, the height of your letters should be at least one inch. If your banner is 40 feet from the street, the height of your letters must at least be 4 inches.
Utilize Images
Pictures and graphics are a great way to catch the attention of your audience, but there are a few caveats. For one, you need to make sure that your images are related to what your business and brand is. It must be engaging and fit in with the general aesthetic your company has already developed. It should also be able to be seen clearly from across the street.
Banners from Time Printers!
Time Printers is here to offer your business whatever banners you need to succeed.
Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our unique portfolio speaks for us and our quality services.
To learn more about our high-quality catalog design services, please give Time Printers a call at 410.566.3005. At Time Printers, we believe it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients.
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