Brochures are a great marketing tool, but in order to use them effectively, there are a few things to keep in mind.
A great brochure can do wonders for your business marketing. While digital materials are gaining popularity every year, there is still a great deal of demand for printed materials. After all, when you meet with other business owners in public, do they ask for you to send them a digital business card or a paper business card? Brochures are the backbone of many print marketing campaigns, and here is what you should know about creating an effective brochure.
Know Your Target Audience
Before you design the brochure, you should decide what your target audience is. What product is the brochure describing? Is it a general brochure explaining your business’s services or just describing a single one? Who will it be given to? Knowing your target audience is critical to making the brochure effective and not just extra clutter. Do research, online and with your printing company, to determine what tactics work well on these customers. Investing time into knowing your target audience will pay off handsomely in the long run.
The Cover Matters
While the content of your brochure also matters, the front page is what will make the biggest difference between a customer passing by or picking it up. Use a headline that easily grabs attention and beckons them to read the inside. Always use short text that is carefully chosen and doesn’t ramble on. Include pictures that are relevant and interesting, not just random clip art from the internet. The graphics should always work with the text and not distract from it.
Give an Action Plan
When customers read new brochures and flyers, they want something to do with the knowledge at the end. Effective brochures provide customers with action steps. Should they contact you for 20% off their order? Do you want them to schedule a free consultation? Include action steps in the brochure to get an immediate response.
Quality Printed Brochures from Time Printers
Time Printers is here to offer your business affordable print marketing tools that will set you apart from the crowd. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. You can also follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips.