Promotional items have a lot of uses. They could be handed out at trade shows, they could be gifts that you give to clients or returning customers, or they could even double as branded merchandise in your store.
Advertising and marketing are an important part of your business strategy. It makes up a sizable chunk of your budget because it does a lot of work. One aspect of marketing and advertising that is sometimes easy to overlook is the value of promotional items. Depending on the industry you’re in, promotional items have a lot of uses. They could be things that you hand out at trade shows, they could be gifts that you give to clients or returning customers, or they could even double as branded merchandise in your store. Read on for some great examples of promotional items that you might consider adding to your marketing strategy.
Pens
There’s a reason that pens are still one of the number one promotional items. Pens are very cheap for starters, especially when you buy them in bulk. Next, they’re a great vehicle for your brand. Most of us are almost trained to look at the text on a pen when we use them. We also seem to be predisposed to collecting the pens we use out in public – they tend to end up in your house like magic. Think about how many eyes would see your brand printed on a pen and think of your business daily.
Water Bottles
Another popular item that is functional and useful is a water bottle. Branded water bottles are a great promotional item, especially for businesses related to outdoor activities and fitness. Many people opt for reusable water bottles rather than plastic bottles, so it’s a great product that consumers can reuse.
Reusable Bags
Reusable bags are another popular item in everyday life that make for a good promotional item regardless of industry. When they debuted, reusable totes were most often found at grocery stores. However, these days they are a great thing to have anywhere, including trade shows, so people can easily carry away informational booklets about your business and other business printed materials.
Personal Protective Equipment (PPE)
Branded personal protective equipment remains very popular as we continue to move through the pandemic. You can put your logo on masks, a portable bottle of hand sanitizer, and even packs of tissues. Using something necessary and functional as your promotional item is a great choice.
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