With colder weather about to envelope the Baltimore area, it’s a good time to start creating a line of mugs as promotional items.
With colder weather about to envelope the Baltimore area, it’s a good time to start creating a line of mugs as promotional items. It’s a fantastic way to generate new leads and boost your business just in time for the upcoming holiday season.
Better Value
Using promotional items such as mugs give your customers a better value. While ads and other marketing efforts can yield significant rewards for all that effort, so can mugs and other drinkware. It’s something tangible, and everyone appreciates something free in return for a few minutes of attention.
Motivation
Whether you’re at a convention or have a kiosk set up in the local mall, promotional items can be a great way to motivate your customers to stick around. They can learn more about the products and services you offer. It can be a great recruitment tool too, especially at hiring fairs for new employees. Give your customers a reason to stay interested without feeling like you are forcing them to listen to what you have to say and then they can provide you with contact information for a follow-up conversation.
Increase Marketing Reach
You shouldn’t feel as though your marketing campaign is fruitless. Trying different methods to reach your audience should be commended. But did you know that giving out free promotional items can also help improve your marketing reach? You don’t need to ask customers to spend money unless they are willing to part with it; likewise, they don’t have to make any commitments to uphold a contract. Plus, ads distributed online might be ignored or blocked, television commercials skipped over, radio commercials ignored, and emails discarded. But a promotional item such as a mug doesn’t have to be a drinking vessel – it can also serve a purpose as a pen cup.
Build Brand Recognition
Every small business in Baltimore needs to take advantage of any chance they have. By building brand recognition, you can help increase the amount of business your brick and mortar stores get how much web traffic your online store will get as well. By adding logos and well-designed branding materials, you can help strengthen associations between your brand and what you can do for your customers. Most of the time (9 out of 10) people will remember brand marks on something they were given freely, and 7 out of 10 people will remember the call to action that you gave them.
Let Time Printers Handle Your Custom Bookmark Needs
Whether you know already how your custom bookmarks should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.