You might be wondering how you can take your custom envelopes to the next level.
Do you run a small business? Or are you trying to get your start-up off the ground? Either way, some great-looking stationery can make a big difference. Digital media is here to stay. Even so, the old-school marketing methods, such as direct mail and envelopes stuffed with letters, flyers, and coupon offers, are tried and true. They’ve proven how remarkably simple and effective they are. You might be wondering how you can take your custom envelopes to the next level. We can give you some free advice!
Go Against the Grain
First of all, you’ve got to find ways to stand out. The ordinary mailbox can fill up relatively quickly. After all, your competitors will try their best to one-up you. Don’t give them that opportunity so easily. Play around with the typical sizes, shapes, and textures most people associate with envelopes. Custom envelopes are yours to make as unique and exceptional as you are! Eye-catching graphic design, cartoon images, and stunning photographs can also grab the attention of your recipients. Free gifts such as pens, notepads, magnets, and keyrings can lend some literal weight to your envelope as well.
Punch Up the Color Scheme
Another trick you can try is to experiment with different colors. You’d probably expect most letters, forms, and paperwork to arrive in a standard-sized envelope. Chances are good that they would either be white or tan (perhaps manila, depending on the actual dimensions of the contents inside). Brown and cream are two other common shades you will see. That’s why you should try out less boring colors such as blue, pink, purple, orange, and black. Since these colors are unexpected, they won’t be so ho-hum. Using differently-colored text adds visual interest. However, make sure everything is legible! There’s no point in telling your audience about the goods and services you offer if they can’t read what your message says!!
Don’t Hesitate to be Unpredictable
Lastly, think outside the mailbox. Silver and gold foil, embossed script, and stamped-ink seals can surprise and delight your customers. We’d like to leave you with one last piece of advice: using different envelopes every time can yield massive dividends. It’ll be like sending a mystery package to your customer base!
Let Time Printers Assist You with Your Upcoming Printing Needs for 2021!
Whether you know already how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!