When you run a small business, you might not be able to cover all the printing costs you tend to incur.
When you run a small business, you might not be able to cover all the printing costs you tend to incur. Creating beautiful books, product catalogs, and training manuals will all cost a pretty penny. Even with the rise in popularity of digital marketing, you’ll still need to maximize your investment in traditional marketing tools and materials. Here are some ways to save as much money as possible.
Pair Page Counts with Signatures
Your page counts may not always reflect the final product. One way to determine how many pages you need is to compare them with the signatures you need to have; signatures is the term used for pages with contents on both sides of the page. The signatures are put together into blocks of 8, 16, and 32 pages. Finding precise multiples of each of these blocks will save money on your printing costs because you will need fewer resources to get the job done.
Change the Size of the Page
When you need to print a new set of books, or catalogs, or manuals, you’ll often find a set of standard page sizes. Your project may call for custom dimensions and proportions, but if you can change the size of the page so that it aligns with whatever your printer offers, then you can save some more money on your necessary printing costs.
Use the Right Stock
When it comes to printing costs, another way to save money is to use the correct paper stock or card stock. It all depends on what you need to print – event invitations and business cards will have different needs than a portfolio or novel.
Don’t Use Color Ink
Our last piece of advice might sound strange. After all, colorful ink can help your products stand out and catch the eye of potential customers, readers, and other leads. But the idea is to use color sparingly. Depending on black ink may not be as flashy, but at the same time, it will help your company save money on printing costs. Most of the time, the text only needs to be rendered in black ink, but when you have photographs or other images where color will make a difference, that’s when you should use the color ink.
Save Money on All Your Printing Costs with the Professionals at Time Printers!
Time Printers is here to offer your business affordable print marketing tools that will set you apart from the crowd. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn even more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients. Follow us on Facebook, Twitter, Google+, Pinterest, and LinkedIn for more printing and marketing tips. We serve the following areas in Maryland: Baltimore, Hunt Valley, and Towson.