If you aren’t an already established name or a brand that customers will not be expecting a catalog from in the mailbox, you’ll need to use effective brand naming and compelling graphic design to get your point across.
While we are currently dealing with snow and ice, gorgeous spring days are on the way. Now is the time to plan for printing your spring catalog. Not sure where to start? Here are seven great tips to ensure that you meet your goals and see a real return on investment.
Know Your Brand Identity
Will consumers immediately recognize the name or logo of your brand? If you aren’t an already established name or a brand that they will not be expecting a catalog from in the mailbox, you’ll need to use effective brand naming and compelling graphic design to get your point across.
Catalog Design Is Different
Next, realize that printing a spring catalog is different from printing a brochure or other type of graphic material. Just like picking a book based on the cover, many consumers will decide whether or not to open a catalog just by looking at the front. Your catalog should be clearly designed and easy for the reader to navigate through.
Keep Your Copy Simple
Catalog copy should be simple and easy to understand. Depending on what you are selling, it may be educational or entertaining. Whoever receives the catalog should know what you are selling and any specifics they need to know to order, like what colors and sizes a product comes in.
Take Great Pictures
The most successful spring catalogs are those with gorgeous graphics and photographs that can be leisurely flipped through. Experiment with outdoor photography or the products you are selling in real-world settings. Allow readers to see where and when they could use the products.
Make It Easy to Order
You should have as many order methods available as possible if you are printing a catalog. Some recipients will be comfortable ordering online or through an app, but many catalog buyers will want to call and place an order on the phone or mail their order form in.
Build a Better Mailing List
The mailing list is a crucial part of your spring catalog, just like your email mailing list is a crucial part of your online marketing. Make sure that you have a targeted list without duplicates on it to avoid wasting money.
Make a Deal
Finally, offering a catalog-exclusive promotion is another good way to have a great spring catalog. Whether it’s free shipping or $10 off, you’ll also get a better idea of who is reading your catalog and acting on it.
Gorgeous Spring Catalogs from Time Printers
Time Printers is here to offer your business affordable print marketing tools that will set you apart from the crowd. Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our diverse portfolio speaks for us and our quality services. To learn more about our high-quality design services, give us a call today at 410-566-3005. At Time Printers, we believe that it is our job to make you look good! Quality products can help your business make a lasting impression on your
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