While it is important to find time to relax, the run-up to Christmas, Hanukkah, and Kwanzaa should be another time to step up your marketing efforts, especially if you are launching a fresh promotional campaign!
Just because we are in the thick of the holiday season doesn’t mean you need to slow down! While it is important to find time to relax, the run-up to Christmas, Hanukkah, and Kwanzaa should be another time to step up your marketing efforts, especially if you are launching a fresh promotional campaign!
Get Inspired
One way to start your campaign is to get inspired. See what your competitors are doing, and take inspiration from some of your favorite brands, no matter which industry! This is one of the best times to enhance your marketing, as major holidays represent more opportunities to gain new customers. Don’t be afraid to get creative, either!
‘Tis the Season
It’s the season to be festive! This spirit should be what drives you during this campaign push. Making use of appropriate seasonal imagery is one way to give your graphic design a boost and also charm new leads into becoming loyal clients that will stick with you through thick and thin.
Plan for Next Year
This time last year, you were probably already thinking about what your next holiday marketing idea was going to be. That’s why a successful promotional campaign takes so long to plan and implement – it just needs time to gestate!
Use Emotion to Full Effect
The end-of-the-year holiday season is an emotional time. They aren’t always the most positive ones, either. However, use emotion to full effect and cheer up your clients, customers, and target audience who may not be as keen on the festivities that October, November, December, and January present. A human touch will make whatever products and services you can provide that much more appealing.
Highlight Charitable Partners
The holidays are also a season of giving. There is no better time than now to bring more attention to the charitable partners and social causes that are near and dear to you. Including them in your next promotional campaign can build stronger bonds with your every company and brand that you are linked to, along with impressing your audience and encouraging them to contribute as well.
Share the Campaign
Social media is everywhere these days. But you can turn that fact of life to your advantage. Channels such as Facebook and Twitter have the highest visibility and product-marketing impact. Plus, you can invite more people to participate through user-generated-content or UGC!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.