A well-organized website with captivating graphics and print items will help your business tenfold.
Print items are still a necessary form of marketing, even in today’s digital climate. A well-organized website with captivating graphics and print items will help your business tenfold. Here are five print items that every business needs.
Business Cards
Whether you own a small or larger company, business cards are a marketing staple. Business cards are a valuable networking tool and help others know who you are. When you hand out your business card, you’ll be closer to building client relationships professionally.
Business Logo
A logo seems minuscule in the grand scheme of things. However, people familiarize themselves with symbols before anything else. Internationally, people recognize that the logo for Apple is a half-bitten apple and that McDonald’s has its golden arches. Take the time to think of a unique logo, ensure you hire professionals like us to take care of the design, and trademark the design so no one else can use it.
Flyers
Some might label flyers as an “old-school marketing technique.” However, flyers are still sufficient in helping get the word out about your business. If the flyer is eye-capturing (which we can help with), anyone who receives it is most likely to become curious about what you have to offer.
Brochures
Brochures are excellent for small businesses in particular. These print items are informational, versatile, and can hone in on a company’s core values. Flyers tend to focus on a specific event or service. However, brochures provide more space to include more information. Brochures, like flyers, can also be cost-effective.
Yard Signs
If you own a physical business, yard signs grab attention and educate the community. Yard signs are affordable and help your business gain exposure to products and services. Real estate agents and politicians have benefited from yard signs. Your small business can do the same.
Newsletters
If you’re a company that constantly adds new products and services, a quarterly newsletter can be helpful to keep customers aware of these new services or products. Of course, you can always lead potential customers to the website. However, newsletters are beneficial for annual reports as well. Companies also use newsletters to showcase special events throughout the year.
The point is that print items are not outdated. Particular demographics still appreciate something glossy that they can look at or flip through to learn more about a company. It creates a personal experience that can help you stand out from businesses that solely rely on digital marketing.
Trust FORMost Graphic Communications for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.