As a small business owner, it’s very hard to find marketing materials that can keep up with the big guys.
While larger companies may have more funds for a marketing campaign, larger companies also have a difficult time with its speed and creativity. As a small business owner, you have the advantage of creating a marketing campaign that will stand out against the competition.
Small Business Marketing
Marketing for your business doesn’t mean you have to pay thousands of dollars for a television commercial or have your company plastered all over a billboard. There are many subtle and affordable ways you can market your company, and you won’t have to break the bank to do it. For something as small as business cards, you can add a QR code that when scanned with a smart phone, directs someone right to your website. You can also look to spruce up your website, and make sure that your company is up to date and active on all of the major social media platforms. These aren’t expensive overhauls, and it is a great way for marketing to be much more affordable to a small business.
Gorilla Marketing for a Small Business
Gorilla marketing comes and goes in popularity, but it is still a great way to gain attention for your small business. Many companies are creating wraps for company vehicles, and employees are driving their own cars around with these wraps as well. Bumper stickers are another great way to market your business, and it’s a quick way to make your small business noticeable to new customers. Another affordable direction for a small business is to hire people to wear clothing with your business and contact information on it. Instead of paying for a big advertisement, you actually have a walking, talking, living billboard! Big businesses normally don’t think outside the box, so small business owners truly have unique and affordable ways to market their business.
Build Relationships
Do you send birthday cards to your clients? Sending birthday cards or postcards is a great, and affordable way to maintain current relationships or build new relationships with potential clients. Remember, every business is trying to compete for the attention of a customer, so being unique will help you stand out above all the noise.
As a small business owner, there are plenty of marketing opportunities that are not only affordable, but that will also help you stand out.
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced team can help you find the perfect marketing solutions for your specific needs. At Time Printers, we believe it is our job to make you look good. Click Here for a FREE quote! Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner.
To find out more about advertising your small business, please give Time Printers a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.