Even in today’s online-heavy world, business cards still matter.
Even in today’s online-heavy world, business cards still matter. It just means it’s much easier to raise awareness for your brand. Also, even though someone could be curious about your company through word of mouth or social media posts by their friends, business cards can make the difference between turning a lead into a customer and the consumer choosing to take their patronage elsewhere. Here is why.
The Truth About Business Cards
Even if you think business cards are going extinct in this day and age, that couldn’t be further from the truth. It turns out that roughly ten billion cards are still being printed around the country every year. What this means is that around 27 million cards are being distributed every single day. Once you have given out 2,000 business cards, you’ll start to see a bump in your conversions. Sales will go up, on average, by about 2.5%, and that is nothing to sneeze at; that’s because you can show a potential customer that you are dedicated to serving them and won’t give up just because the going gets tough.
Consider this: print marketing is still essential, and it has one advantage over digital marketing. That’s because when you give someone something that is printed out, they can hold it in their hands. Since one of the downsides of social media’s dominance is that everything can feel detached and impersonal, this can be a crucial way to form a connection; you might not make otherwise. Emails, tweets, and instant messages can be deleted with the click of a button. It’s not as hard to remove a business card that can be tucked away in a pocket, wallet, or purse.
First Impressions
First impressions also still count. Those will never go away because as much as human nature and preoccupations change with the times and the evolution of technology, some things will always stay the same. If you make your next set of cards more colorful, then your recipients will be more likely to hang onto for future reference. Color affects the way the brain engages with something since it is more visually appealing than just blank space. All the same, you can turn white space (or plain black text) on your cards to your benefit as well. It all comes down to your graphic design team. You want your cards to look good and not shoddy, or else you risk turning off potential customers. Thermography and custom-cut die jobs also help upgrade your business cards, so don’t be afraid to turn to Time Printers if you need to – business is about to pick up!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.