The first thing you need to do is to choose the right stock for your business cards.
Your small business can grow. You just need to have the best-looking printed materials possible. Even if going around in person isn’t possible, using snail mail and email measures can help your company grow by attracting new customers even in these uncertain times.
Find the Right Cardstock
The first thing you need to do is to choose the right stock for your business cards. If they are too flimsy, then it isn’t a good idea to distribute them. They also shouldn’t be thick, or else they won’t be easier to transport in a wallet or a purse. You also don’t want your cards to look boring, which is why jazzing them up makes such a difference. Remember that the first impression goes a long way towards deciding whether or not you convert a lead into a new sale or snagging a loyal customer.
However, you will still want to have the proper thickness for your cards. Sixteen point stock is durable and sturdy enough to avoid creasing and folding, both of which can damage the card and leave a negative impression of your business once the card has changed hands multiple times as you slowly generate buzz through word of mouth.
Change Up Your Design
The next step is to change up your design. Don’t feel shackled to the traditional image of a square or rectangular business card. Not all business cards are meant to look the same, and if you can stand out, then it will help stick in the mind of potential customers and clients. The cards can be included in invoice envelopes or included in greeting and condolence cards. Add them to community bulletin boards at some point – even if now is not the right time to do it. You can even circulate them in the newspaper or in email newsletters along with coupons and limited-time deals.
Strive for Consistency
Finally, be sure to strive for consistency. Make sure the logo and brand colors are kept the same. At some point, you will need to rebrand, and your business cards can represent a fantastic way to relaunch your brand campaigns and marketing attempts. Give it a try, and ask the pros at Time Printers for more info!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.