Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference.
Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference. Networking doesn’t always have to be conducted only at large conferences; even in the age of social media (and social distancing) business cards can still help take your company to the next level. So what should you include? Let’s find out!
Your Logo
Your company’s logo is immensely important. It is the bedrock of your brand, and that means you can’t exclude it from your new-look business cards. Even if you update your logo every few years, you can’t keep using outdated cards just because you don’t want to go through the rigamarole of having to produce new stacks of them. Business owners and employees alike can ensure that their agency thrives by making the logo the focal point of their cards.
Your Tagline
Don’t forget to include your company’s tagline as well. Your tagline can help explain what your company does and what your audience can expect you to do for them, especially if what you do isn’t self-evident in your name already.
Your Most Commonly Used Name
Adding your name to your business card is also important; this becomes even more urgent when you run your own business, an online business, or a small startup. Make sure your name is consistent with your other official professional representations.
What You Do
Likewise, you’ve got to indicate your role on the business card. Generic cards handed around to everyone on your team is nifty, but if you are in a position of authority, then you can request custom-made business cards for you to distribute instead. To that end, you should clarify what you do along with what your job title is – especially if it isn’t clear at first glance.
Company Phone Number
The company phone number is also essential. It is another avenue for introduced customers to reach out and get in touch with you. Be sure to specify the type of number it is, whether it is for an office landline or a mobile number.
Ways to Get in Touch and Where You Are
Finally, there are two smaller considerations that many businesses often overlook when it comes to great-looking business cards. Texting, email, and other written forms of communication are just as important to your customers. Also, be sure to tell them where your business is: this is even more crucial if you are in the process of changing locations or moving to new premises.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.