Direct marketing targets and communicates with consumers directly providing them with information regarding specific topics, events, products, or services.
Direct marketing communicates directly to the consumer without using an advertising go-between. It involves presenting information to a target audience interested in purchasing a product or service. When most effective, direct marketing converts audiences into consumers. At the minimum, direct marketing persuades audiences to visit a company’s website, sign up for a mailing list, or call the company for more information. It’s a disservice not to invest in direct marketing because it helps with a company’s growth and is usually the first impression a person has of a particular company. Here are six different types of direct marketing that could help your company grow.
Telemarketing
Telemarketing involves calling customers over the phone to sell them a product or service. A company can utilize an automated machine to contact multiple people at once. Telemarketing can be effective because it reaches a broad audience quickly, thus boosting productivity. Inbound calls are when the customer reaches out to the company directly, whereas outbound calling or cold calling involves the company calling the consumer.
Email Marketing
Email marketing involves a company sending out emails to consumers. Consumers can sign up for an email subscription, or businesses can purchase a list of verified consumer emails through a mailing list service. Examples of emails include electronic newsletters, promotional emails, or advertisements. Email marketing is crucial to garnering loyal customers. Customer retention is more cost-effective than new customer acquisition.
Text Marketing
Text marketing is when companies send out text messages to consumers. Text marketing has a high response rate because people use their cell phones many times throughout the day. Many plans allow a business to send text messages to customers for $0.01 to $0.05 per customer. Examples of texts include:
- Messages where employees can respond to brief questions and provide the company feedback about their preferences
- A link directing consumers back to the website to receive mobile offers
- Push notifications where a person can receive company alerts and updates
Direct Mail Marketing
Direct mail marketing is when a company sends letters, flyers, and brochures with special offers, services, and sales to consumers’ mailboxes. Direct mail marketing offers a lot of personalization.
Social Media Marketing
Social media marketing utilizes various platforms to engage with consumers, enhance brand awareness, initiate leads, and promote special offers. Social media platforms are free to join, making this a cost-effective marketing approach. Companies can also pay to boost particular posts to reach a broader audience and attract more sales.
Brochures
Brochures are eye-capturing because they use vivid colors to grab a customer’s attention. They also include detailed information about a business, such as its goals, special offers, or the company’s history. Brochures foster creativity and flexibility. There are many unique ways to convey and organize information through this direct marketing approach. We suggest that you include brochures as handouts at your next event.
Let Time Printers Assist You With Marketing Strategies
Whether you already know how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!