Marketing and promotional activities are a vital part of any business advertising strategy, and while digital marketing is incredibly important, print advertising is also a key strategy.
Some people may try to tell you that print is dead and only the digital environment matters, and they could not be more wrong. Marketing and promotional activities are a vital part of any business advertising strategy, and while digital marketing is incredibly important, print advertising is also a key strategy. Different types of print advertising could be more or less valuable to your business than others. Here are three types of print advertising that you should consider employing to aid your marketing strategy and brand promotion.
Business Cards
Even during the digital era, business cards are one of the most common types of print advertising. Although, some electronic business cards often rely on QR codes and phones to activate them. The whole point of a business card is for someone to take it with them and keep it till they need your information. Take time to develop a good design that has all of your necessary information but isn’t overwhelming or cluttered. Business cards are a great product to splurge on and invest in various styles and designs to distinguish them from others, especially when purchasing them in bulk for large events or campaigns.
Brochures
Brochures are still a valuable form of print advertising that’s relatively easy and inexpensive to make. They are a great way to promote specific products or services. Brochures need to be well designed with a good balance of style and design and enough text to convey your information but not so much as to overwhelm, good use of images, and the quality of the physical paper and the printing needs to be high. This is a print product people tend to keep for a while and read to gather information on particular topics, products, services, or events.
Booklets
Depending on your industry, you might have several different uses for booklets. Some businesses use booklets to tell their company story, while others use them as a program guide at events. Either way, this is another item that has to be durable, appealing, and made from high-quality material to ensure it lasts. Design considerations are also an important factor to consider, as is the need to keep the content inside up-to-date.
Let Time Printers Assist You With Marketing Strategies
Whether you already know how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!