Thanksgiving has come and gone, and so has Giving Tuesday for that matter. The holiday season is in full swing and, as they say, ‘tis the season of giving. This is the time of year that people are more generous than ever. In fact, according to the Blackbaud Index, 34% of charitable donations are made in the last three months of the year, with 18% in December alone.
Charitable donations have increased since the official end of the recession in 2009. In 2013, donations increased by 4.5% from 2012. And 2014 should be no different. But with roughly 1.1 million charities and non-profit organizations in the United States, how do you convince people to donate to your cause?
Don’t Give up on Snail Mail (Direct Mail)
We may be living in a technological world, but sometimes you can’t beat the classics. Despite the ease and relative low cost of email marketing, snail mail, also known as direct mail, is still the much more effective way to solicit donations.
Slow and steady wins the race.
According to a study conducted by Campbell River, a research company, people are more than three times more likely to donate after being contacted by direct mail than by e-mail. For starters, direct mail ensures your recipient views your donation packet. According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. Now just think about how easy it is to delete an email without even opening it.
Custom Donation Envelopes for Non-Profit Organizations
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced sales team can help you design custom donation envelopes that will help your non-profit organization solicit more donations. At Time Printers, we feel our job is making you look good.
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To learn more about Custom Donation Envelopes, give Time Printers a call today at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.