Thank you cards are a great marketing tool that can enhance your business, allowing you you connect with customers on a more personal level.
Thank you cards can enhance any business. Warm feelings are associated with people receiving personal items in the mail. When a person hears the sound of their name, it instills joy. The same effect happens when people read their names on thank you cards. Many adults only expect to receive bills or generic promotions in the mail. Therefore, thank you cards are a perfect way to add some unexpected delight to a person’s day. Here are five benefits of printing custom thank you cards for your business.
Thank You Cards Help Break Through Digital Clutter
Some people have thousands of unread emails sitting in their inboxes. The average open rate for email wavers between 20 and 21%. Email and digital marketing are still effective. However, a handwritten thank you card is less likely to go unread.
Thank You Cards are Unique
Facebook ads are an effective and popular way to market campaigns. Digital marketing should always be a tool that you use to your advantage. However, it’s essential to keep in mind that return or loyal customers are the backbones of any business. It’s best to always strive for new customer acquisition. However, it is more cost-effective to focus on your loyal patrons. Even if your competition sends out promotional mail, there is a high chance that it isn’t customized. You can stay ahead of your competition with a custom signature, showing that you genuinely care.
Foster Connections
Many shoppers are predictable. They have their favorite brands and rarely stray from the brands they love the most. For that reason, it’s vital to keep your brand in a customer’s mind. The tried-and-true method of doing so is to follow up with them. You can send thank you cards to thank your client for a referral, celebrate the anniversary of them signing up for a subscription or service, or thank them for purchasing an item.
Affordable Marketing Tool
Paid digital advertising, social campaigns, billboards, and radio ads can become costly. When you send handwritten thank you cards, it ensures your marketing budget doesn’t dwindle rapidly.
Brand Recognition
When a customer sees promotional messages from your business, it helps them form opinions. You want those impressions to be positive and long-lasting. When customers see that you’ve taken the time to send a custom thank-you letter, they’ll associate your business with being kind and caring. If your mission is all about your customers being a priority, there isn’t a better way to embody it than by sending personalized thank-you letters.
Let Time Printers Assist You with Your Covid-Safe Printing Needs for the Rest of 2022!
Whether you already know how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!