Marketing isn’t about using any one medium. And brochures are an integral part of any integrated marketing strategy.
Despite our newfound dependence on technology and the shift to online advertising – websites, social media, Google, etc. – print advertising such as brochures should still play a very important role in your company’s marketing efforts. Just look at the numbers.
The Benefits of Brochures by the Numbers
Marketing isn’t about using any one medium. And brochures are an integral part of any integrated marketing strategy. But you don’t have to take our word for it.
- 75% of people consider brochures to be a useful information resource, according to a 2010 study by Bentley University professor Ian Cross.
- 40% of visitors say tourist maps and brochures influence unplanned stops. “Brochures play a greater role than the Internet, for example, in influencing the decisions of travelers who have already left home,” said to Kathleen Andereck, Professor, Arizona State University.
- 32% of travelers say travel brochures most trusted information source, according to 2007 National Leisure Travel Monitor.
When compared to other advertising mediums, brochures provide a cost-effective way for businesses to display their products and services in an aesthetically pleasing and, most importantly, effective way.
Brochure Marketing Tips
Brochures can be a great way to display your goods and services and showcase your business in a compact, high quality and affordable product. But you have to know what you are doing.
- First Impressions Matter: You only get once chance to make a good first impression, so your cover matters. While they may say you should never judge a book by its cover, the same does not hold true for borchures.
- Clear and Concise: You have a very small area in which to convey your message. It is important to be clear and concise. If you try to cram too much information into your brochures, consumers will not read them and your efforts will be for naught.
- Know What They Want: The key to a good brochure is targeted information. Know your target audience and know how to appeal to them. Then give them what they want. It’s that simple.
- Helpful Information: The more helpful information – tips, tricks, maps, etc. – you put in your brochures, the more you encourage consumers to keep them as a reference.
- Professional Design: In order to fully reap the benefits of brochures, they need to be aesthetically pleasing and, in most instances, this means professionally designed.
Brochure Printing in Maryland
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced team can help you design eye-catching and informative brochures. Our graphic design professionals can also help with the layout and design to ensure that your brochure stands out from the rest of the competition.
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If you are looking for an affordable Brochure Printing services in Baltimore, then you’ve come to the right place. Please give Time Printers a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest for business tips and weekly product updates.