Consider these tips for your spring catalogs.
With the winter season coming to an end, gorgeous spring days are coming. Now is the time to plan for printing your spring catalog. Not sure where to start? Here are some great tips to ensure you meet your goals and see a real return on investment with your catalog.
Know Your Brand Identity
Will consumers immediately recognize the name or logo of your brand? If you aren’t an already established name or brand, they will not be expecting a catalog from in the mailbox; you’ll need to use effective brand naming and compelling graphic design to get your point across.
Keep Your Copy Simple
The catalog copy should be simple and easy to understand. Depending on what you are selling, it may be educational or entertaining. Whoever receives the catalog should know what you are selling and any specifics they need to know to order, like what colors and sizes a product comes in.
Use High-Quality Images
The most successful spring catalogs have gorgeous graphics and images that can be leisurely flipped through. Experiment with outdoor photography or the products you are selling in real-world settings. Allow readers to see where and when they could use the products.
Make It Easy to Order
You should have as many order methods as possible if printing a catalog. Some recipients will be comfortable ordering online or through an app, but many catalog buyers will want to call and place an order on the phone or mail their order form in.
Offer An Enticing Deal
Finally, offering a catalog-exclusive promotion is another good way to have a great spring catalog. Whether it’s free shipping or $10 off, you’ll also get a better idea of who is reading and acting on your catalog.
Let Time Printers Assist You with Your Printing Needs for the Rest of 2023!
Whether you already know how your latest print products should look or want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!