Many stores and businesses offer membership cards to their loyal customers.
Many shops, stores, and businesses offer membership cards to their loyal customers. Coffee shops and big box stores in particular can benefit from these cards. These cards often take different forms as well. Let’s find out what some of them are!
Offer Punch Cards
One of the simplest ways to entice customers to return is to offer them punch cards. Everyone likes rewards, and maybe on every tenth visit, you offer a free item, such as a coffee drink or some other prize. It’s motivation to keep coming back every week or so, especially for a small business trying to keep up with their larger competitors. This is also another way to foster a connection with your customers and show them how much you appreciate their continued business. Plus, punch cards are relatively easy to print, which means that they are inexpensive and much easier to reproduce and circulate to as many customers as you would like.
Brand the Cards
Another idea is to brand the cards themselves. Branded memberships cards are tied to metrics you can use to measure customer satisfaction and how often they come back. This means that your messages can go out through email to every customer who holds a membership card and you can also contact them directly through conventional mail systems. You can also offer membership tiers that offer more rewards, such as discounts and other incentives to move up from one level to the next. Through these cards, you can also find out the frequency of your customers’ visits and how much they spend and what they spend on when they are in your store.
Increase Communication
Good communication helps build relationships. It doesn’t matter whether it is in professional relationships or personal ones. Do everything you can to prioritize communication with your customers. Finding out what your customers want is even easier these days, considering the existence of apps that are enabled with push notifications, text messaging, and survey links printed on receipts for all items sold, whether it is from a retail store or from a fast-food restaurant. A laminated membership card can be attached to keys or lanyards or kept in a wallet so they are incredibly versatile. How do you want to set up a reward program? Answering that question can help you determine how to establish your marketing campaigns utilizing membership cards.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.