Brochures are key marketing tools containing informative content promoting messages, products, or services.
A brochure can be described as a small book, leaflet, or pamphlet containing content that promotes a message, product, or service. Brochures continue to be a relevant form of marketing that allows businesses to communicate with their current clients while promoting content to attract new ones. Below is a list of key elements necessary for creating an effective brochure.
Details
Information is everything in a brochure. People want to know about what they are reading, and adding details to your brochure provides your audience with background information. Adding the necessary details also establishes a form of communication between you and your target audience. For instance, if your brochure focuses on promoting an event, you’re going to want your brochure to include the time, date, location, dress code, costs, and other details essential to the event.
Conciseness
Although you want your brochure filled with key details and information, you want to keep the text concise. An effective brochure is direct, so it’s important to avoid adding complex words and unnecessary information. Too much information can confuse and dissuade readers from viewing the content.
Pictures
Pictures are an essential tool known for grasping the attention of readers. A reader will typically see the pictures and headline first in a brochure before reading the remaining text. Reader’s typically focus on pictures and graphics that are clear, high-quality, appealing, and are relevant to what the brochure is promoting.
A Noticeable Headline
Like pictures, headlines are one of the first things readers see and are key for capturing their attention. The headline should be short, clear, concise, informative, appealing, and influential, to name a few, providing readers intel on what the text is about, making them want to continue reading.
Contact Information
Adding your contact information is key in communicating with your readers. It’s advised to include your email, phone number, website, and if applicable social media handles. With today’s technology, you can even add a QR Code in your brochure, directing your readers to your website or social media pages. Adding contact information to your brochure ensures that your target audience can reach you.
Call to Action
Your call to action should consist of compelling messages and incentives, encouraging readers to do something with the information they’ve been given.
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