Summer camp advertising begins with Time Printers.
The time has come to call children to summer activities, attracting them to your summer camp. Those kids need to be active and engaged; their energies need to be put to creative and constructive use. You might think an electronic approach is the best choice, but creative use of printed materials can catch the eye more easily.
Do Camps Still Need Printing?
The simple answer to this is, oh yes. Remember that digital advertising is stuffed with other distractions. In fact, most people are hesitant to click on banner ads they don’t know because they don’t trust the links. Except for a relative few confirmed safe websites you can’t trust the advertising on the Internet to be safe for computers. Plus, people don’t go to those websites for the ads, they go for the content. Print advertising is far less flashy, but there’s an inherent trustworthiness to it from generations of prior experience. Parents will pay more attention to a leaflet than a website advertisement. A well-designed brochure will grab and hold its audience’s attention better than a web equivalent. It doesn’t disappear, either, so they won’t forget as easily.
Is Print Still Worth the Time?
Again, yes. Advertising is a tricky business as multiple companies vie for the same audience. While it may cost a little more to create a printed advertisement, you can reach your audience more easily because you don’t have as much competition on one page. If you can get an estimate of a magazine’s reader base, that may be your big chance. Also, a reader can’t “miss” an ad because the radio was off or the TV was on another channel.
Propaganda Power
This sounds worse than it actually is. Propaganda is a mighty force that, when used for a good cause, can be highly influential. The best thing about propaganda is that it’s hard to ignore. By using a brochure, you can put all of your eye-grabbing information on the front and shove it in the face of your readers to grab their attention. This is how you’ll draw those parents in and make them read the details of the handout. Once you do, their kids will see you at the end of the school year.
Advertising from Time Printers
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced sales team can help you design custom camp advertisements sure to wow your congregation. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner.
Click Here for a FREE quote!
At Time Printers, we believe it is our job to make you look good. Being a community printer for over half a century, we’ve come to work with many companies throughout the region.
To learn more about Summer Camp Advertising, please give Time Printers a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.