How do you get your message in front of the people of Baltimore without breaking the bank? The solution is actually pretty simple: Door Hanger Marketing.
If no one knows about your business, it is impossible to thrive. So how do you get your message in front of the people of Baltimore, Maryland without breaking the bank? The solution is actually pretty simple: Door Hanger Marketing.
Door hangers are often used to promote special events, distribute coupons, publicize holiday sales, announce the opening of a new business, and so much more. The possibilities are nearly endless.
The Benefits of Door Hanger Marketing in Baltimore
86% of People Skip Commercials, according to the Chief Marketing Officer (CMO) Council
What’s the opposite of out of sight, out of mind? In your face and memorable? That’s door hanger marketing. While other forms of advertising are easily cast aside – just think how easy it is to change a television channel or radio station when a commercial comes on – door hangers are in your face and hard to ignore. According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. Door hangers fall into this category. They are impossible to ignore.
Direct Mail has a 700% Return on Investment, according to the Direct Marketing Association
According to the Direct Marketing Association’s (DMA) 2012 Response Rate Report, telemarketing and direct mail surpass digital channels, generating the highest conversion rates. Response rates for direct mail to an existing customer average 3.4%, compared with 0.12% for email.
“Even though direct mail is less effective in driving response than it was a decade ago, it still is among the best media for generating overall response,” said Yory Wurmser, DMA director of marketing and media insights.
When all is said and done, businesses can expect to generate an average of $7 in sales for every $1 of direct mail spend.
79% of Consumers Act on Direct Mail Immediately
According to the UK Direct Marketing Association, consumers regard direct mail and other printed communications as being essential to their overall experience of brands and 79% act on direct mail almost immediately. 44% of consumers visit a brands’ website, 34% search online for more information about the product, and 26% keep the mailing for future reference.
50% of Consumers Prefer Direct Mail to Email, according to Epsilon Targeting
When Epsilon Targeting surveyed nearly 5,000 North American consumers, they found that 50% of U.S. consumers still prefer direct mail to email. Furthermore, six out of 10 people said they “enjoy getting postal mail from brands about new products.”
As you can clearly see, door hanger marketing can be an effective addition to your advertising efforts, but you need to ensure that they can stand up to the elements.
Professionally Printed Door Hangers in Baltimore
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced team can help you design eye-catching door hangers to help drive business. Our high tech equipment combined with durable, gloss material will produce a door hanger that will be impossible to ignore.
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In the meantime, if you have any questions about Door Hanger Marketing, please give Time Printers a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest for business tips and weekly product updates.