You don’t have to skimp on label and sticker printing just to make sure the rest of your products look their best.
Labels and stickers are an essential part of your marketing strategy. Although creativity counts, you must keep your budget in mind. Even so, you don’t have to skimp on label and sticker printing just to make sure the rest of your products look their best. Here are some simple tips for you to follow!
Follow Applicable Laws
Although it doesn’t seem like it, there are laws you need to follow when it comes to sticker and label printing. This becomes even more important if your business is involved in selling or marketing food products. Following FDA guidelines is essential, because you need to know what you can and can’t include in your packaging. If the labels are being printed for clothing, then be mindful of the regulations you must adhere to; for instance, there are FTC guidelines for care labeling and U.S. Textile and Wool Acts associated with labeling for fabric and textiles.
Consider How Labels and Stickers Will be Used
Next, take the time to consider how your labels and stickers will be used. Think about all of the products you see at the grocery store. They’re often refrigerated or frozen before they get to you. Is anything going to be left outside? The outside factor is much less likely during the time of this pandemic, but your company can still do it. In the end, you will want to make sure that all of your stickers and labels are durable enough to withstand whatever they are exposed to, no matter what you need them for.
Choose the Four Color Printing Process
It’s also important to consider the printing process used to produce your stickers and labels. Getting them professionally done is well worth the investment of time and money. After all, you can’t have a product that turns out to be pixelated and shoddy looking – especially if your labels and stickers need to combine text and images – in this case, good graphic is of the utmost importance. Four color stickers and labels done on offset printing presses are what you need to succeed. Labels and stickers are printed on a special type of stock, and its often thicker, heavier, and more resilient than ordinary paper or cardstock. That’s why you need colors that will be more vibrant.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.